I recently watched a great little video about how managers can be more approachable for their employees. As I considered these “how to” tips, it occurred to me that this is not just good for an individual manager’s success, but also for your business success.
Think about it. No matter what type of business you have, you need customers. Customers are people and people tend to be attracted to people (and businesses) who are warm and inviting (dare I say approachable). Just seems like good marketing.
Here are some quick ideas to consider for your business:
- Be Inviting – Is your business and your team inviting? If you walked by your business would you want to walk in? Clear some space so customers can easily get in and get around your business. Maybe you could even leave the door open!
- Stop & Look – When someone comes to your place of business do you (or your team) stop what you are doing and make eye contact? It’s not easy stopping when you are busy, but don’t make your customers get uncomfortable and have to interrupt you. Try just walking more slowly and making eye contact with everyone.
- Respond – When your customer needs help, be there and be responsive. Have a patient tone and attitude. You could even ask them if they have any questions or need help first!
So, there are some practical ways to become more approachable and it seems like they just make good business sense. So, why not make sure your business is approachable.
Until next time… Here’s to you making better marketing and sales decisions.
Link to referenced video: http://www.bnet.com/2422-13722_23-181085.html?tag=content;col1
Better Marketing & Sales Decisions 