We have talked about how to create a strong customer value proposition for your business before and many experts agree that it’s essential to have one. But why? How will it help your business? How can you use it in your marketing efforts?
While there is a lot of value in going through the process of creating a positioning statement or value proposition it is most valuable when you actually use it. There are many ways that your value proposition can be used to help you grow and manage your business and we’ll briefly touch on few here.
- Marketing strategy foundation – your value proposition clearly defines who your customer is, the problems they might have and what benefits you provide for them which then allows you to focus on the best ways to market to them
- Clarify value for your team – an open discussion and examination of your value proposition with your whole team is a great way to make sure everyone is on the same page and has a clear understanding of how they provide value to your customers
- Building ad messages – while some may feel compelled to use their entire positioning statement in a single ad, most businesses find that they can create multiple messages and ads
- Rethink and re-package your product/service – periodically it’s good to simply walk through the benefits you claim to provide your customers with your team and see if you are truly addressing the most important issues your customers have, it can help you to keep your offering on target and relevant to your customer
Once you get started, you might be surprised how this one statement can help keep you more focused on your customer and how you can best serve them. No matter how you chose to use your value proposition you will quickly realize that its real value to your business is in using it. So… use it.
Until next time… here’s to you making better marketing and sales decisions.
Better Marketing & Sales Decisions 